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- To transform the Company into an international player, that creates value through strong, appealing and reliable brands.
- To satisfy the needs of consumers around the world, using its wide expertise in the business.
- To encourage and motivate, people, institutions, and all stakeholders, to take on challenging new objectives
- To build a new standard of unmatched flexibility, to strongly compete with the international leaders in the business.
- To be proud to build a new Bulgarian aspirational Company based on care and responsibility towards its employees, shareholders and the Community.
Bulgartabac is a Company that lives in the present, imagines the future and learns from the past.
Our strong heritage and years of expertise will not have any value unless we have the wisdom and courage to move forward.